TikTok is introducing a new feature that enables them to cut down on the amount of AI-made content appearing in their feeds. This initiative comes as the platform disclosed that it now features more than 1 bn AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the following weeks before a widespread rollout. This development aligns with a rise in AI-generated material, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that nearly 10% of the most rapidly expanding channels on a competing service primarily display clips produced artificially. A large amount of this content is deemed mass-produced AI material, a label for poor-quality, mass-produced content that is frequently illogical or bizarre.
“We know from our community that numerous viewers enjoy content produced via AI tools, from digital art to educational videos, and we want to give people the option to see more or less of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The service disclosed that there are presently over a billion videos on its service identified as artificially created. Overall, over 100 mn pieces of content are submitted to the app daily, making clips made by AI a relatively small percentage of its total content library.
User Control Features
Viewers will be capable of reduce or increase the volume of AI-generated videos they watch by opening the “manage topic” feature in the app and picking “AI-generated content”. Additional categories that can already be controlled under the tool encompass politics, clothing, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate creators to identify convincing AI-generated content, and it prohibits malicious fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the platform will now attach an “AI-made” label to content produced via its built-in AI features, or detected by an collaborative effort for recognizing artificial media. This action is intended to deter users from seeking to evade the labeling process.
AI Literacy Programs
TikTok is additionally establishing a $2m AI literacy fund for specialists and institutions to produce educational content about ethical AI use. This project will benefit non-profit groups specializing in educating programming and robotics.
Platform Protection
TikTok has justified its safety measures, amid controversy over plans to cut jobs for numerous content moderators in the UK. The company is expected to reduce a significant number of roles in its content moderation department in its British office, with labor groups and online safety experts raising concerns that people are being substituted by AI moderation.
A company official stated that people-led review would remain essential, but artificial intelligence can shield workers by removing the most distressing content prior to it is viewed by humans. The company announced a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
